VRIO stands for Value, Rarity, Imitability, and Organization. It is a strategic framework used to analyze a company's resources and capabilities to determine its potential for providing a sustainable competitive advantage.

VRIO helps organizations identify which resources and capabilities can create a sustainable competitive advantage, allowing for more targeted strategic planning.
By evaluating the value, rarity, and imitability of resources, VRIO enables companies to optimize their use of internal assets, focusing on those that are most impactful.
Resources that meet all four criteria of the VRIO analysis (Value, Rarity, Imitability, and Organization) are likely to provide a durable competitive edge in the marketplace.
The VRIO Framework underscores the importance of having an organizational structure that can fully exploit the company’s key resources, ensuring that strategic objectives are met effectively.