Understanding business stakeholders means identifying all key parties impacting your business. It involves analyzing their influence and needs for strategic alignment.

Business Stakeholders

What are Business Stakeholders?

Business stakeholders are individuals or groups interested in a company's performance. Business stakeholders encompass a wide range of entities connected to your company, each with varying interests and levels of influence.

  • Stakeholders directly influence or are significantly impacted by business activities.

  • The group includes employees, shareholders, customers, and broader community members.

  • Comprehending their interests allows for customized strategic business decisions.

  • Their ongoing support and constructive feedback drive sustainability and growth.

  • Proactive and effective engagement strengthens relationships and ensures operational success.

Learning Materials

Business Stakeholders Types

Different types of stakeholders play integral roles within a company’s ecosystem, each offering distinct contributions and influences.

  • Internal Stakeholders: Comprise employees and managers foundational to daily operations and strategic decision-making.

  • External Stakeholders: Include suppliers who provide essential resources, creditors who finance operations, and community members affected by business practices.

  • Direct Stakeholders: These directly interact with the company’s products and services, such as customers and active partners.

  • Indirect Stakeholders: Entities influenced by the company’s activities, like local government bodies or non-governmental organizations, though not directly involved.

  • Equity Stakeholders: Shareholders and investors who own a portion of the company and are interested in its financial success.

  • Non-Equity Stakeholders: Customers and suppliers who do not own equity but whose decisions and actions impact the company.

Examples of Business Stakeholders

Internal Stakeholder Example

Employees at PrometAI are key internal stakeholders; they are crucial in driving innovation and ensuring daily operational success. Their engagement and input are vital as they contribute directly to the company’s advancements and sustainability through their dedication and skills.

External Stakeholder Example

Our clients, from entrepreneurs to large corporations, rely on our financial decision-making tools. As significant external stakeholders, their needs and feedback shape our product development and strategies. Our partnerships with technology and market development firms also illustrate external collaboration that enhances our offerings and extends our market presence. These relationships support our profitability and commitment to socially responsible solutions.

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Mission Statement

A mission statement is a brief description of an organization's fundamental purpose, outlining its goals, ethical approach, and core values. It is important because it guides the organization's strategies, communicates its purpose to stakeholders, and helps align internal efforts towards a common goal.

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Vision Statement

A vision statement is a forward-looking declaration that outlines an organization's future goals and aspirations, providing a clear and inspirational long-term direction. It is important because it serves as a motivational guide, influencing decision-making and shaping the strategic planning of the organization.

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Business Phases

Business Phases refer to the distinct stages of development and growth that a business undergoes, from inception to maturity.

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Pain Points in Business

Pain points refer to specific problems that prospective customers of your business are experiencing.

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SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

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Porter's Five Forces

Porter's Five Forces is a framework for analyzing a business's competitive environment and identifying the level of competition within an industry.

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VRIO Analysis

VRIO Analysis is a strategic tool used to evaluate an organization's resources and capabilities to discover competitive advantages.

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PESTEL Analysis

PESTEL Analysis is a strategic tool used to analyze the macro-environmental factors that can influence an organization's operations and performance.

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Strategy Canvas

The Strategy Canvas is a visual tool used in strategic management to understand the current competitive position of a company and explore new possibilities for differentiation.

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Business Roadmap

A roadmap is a strategic plan that outlines a business's vision, objectives, and the steps needed to achieve them over time.

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Allocation of Funds

Funding Allocation is the process of assigning financial resources to different areas of a business to support its strategic objectives and operational needs.

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Competitive Advantage Definition

Competitive advantage refers to the attributes that allow an organization to outperform its competitors.

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Marketing Strategy

Marketing Strategy is a comprehensive plan formulated to achieve specific marketing goals and objectives.

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Target Market

Target client groups are specific segments of the market that a business plans to serve and focus its products, services, and marketing efforts on.

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Competitive Analysis

A Competitor Overview provides an analysis of other businesses that offer similar products or services in your market.

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Market Overview

A Market Overview provides a comprehensive analysis of the industry and market in which your business operates, including size, growth, trends, and key players.

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Target Audience

Target Users are the specific group of individuals or organizations that a business aims to serve with its products or services.

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Market Size & Business Potential

SAM (Serviceable Available Market), TAM (Total Available Market), and SOM (Serviceable Obtainable Market) are metrics used to quantify the market opportunity for a business.

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Product Pricing

Product Pricing involves setting the right price for your product or service, balancing between cost, value to the customer, and market conditions.

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Organizational Structure

Organization Structure refers to the system of hierarchy and functional distribution within a company, defining roles, responsibilities, and lines of authority.

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Founder Team

The Founder Team refers to the group of individuals who initiate and lead the establishment and development of a business, bringing together their vision, expertise, and leadership.

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General Tasks

General Tasks are the various activities and responsibilities undertaken by a business to achieve its operational and strategic goals.

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Marketing Tasks

Marketing Tasks are specific activities and initiatives undertaken to promote a business’s products or services, enhance brand visibility, and drive sales.

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Business Development Phase Tasks

Business Phase Tasks in a business plan outline the specific activities and objectives to be accomplished during each distinct phase of the business’s development and growth.

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Operational Risks

Operational Risks refer to the potential risks arising from a company's day-to-day business activities, which can affect its performance and reputation.

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Regulatory Risks

Regulatory Risks refer to the potential for changes in laws and regulations that could adversely affect a business's operations, financial performance, or compliance status.

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Strategic Risks

Strategic Risks are potential threats that can affect the viability of a company's business strategy and impact its ability to achieve its goals.

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Finance Risks

Financial Risks are potential dangers that could negatively impact a company's financial health, affecting profitability, cash flow, and overall financial stability.

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Other Risks

Other Risks encompass various potential threats that do not fall under the typical categories of operational, financial, strategic, or regulatory risks but can still impact a business significantly.

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Revenue Formation Narrative

The Revenue Formation Narrative describes the process and strategies through which a business generates its income, detailing the key revenue streams.

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Revenue Calculations

Revenue Calculation involves quantifying the total income generated from business activities, typically calculated over a specific period.

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COGS Formation Narrative

The COGS Formation Narrative explains the various costs directly involved in producing the goods or services a business sells, crucial for understanding the company's profitability.

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COGS Calculations

COGS Calculations involve quantifying the direct costs associated with the production and delivery of goods or services, essential for understanding a business's gross margin.

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SG&A Personnel Expenses

SG&A (Selling, General, and Administrative) Personnel Expenses refer to the costs associated with the company's employees involved in selling, general, and administrative functions.

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SG&A Other Expenses

SG&A Other Expenses include all non-personnel-related operating expenses incurred in the selling, general, and administrative activities of a business.

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Income Statement

An Income Statement, also known as a Profit and Loss Statement, is a financial report that shows a company's revenues, expenses, and profits or losses over a specific period.

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Balance Sheet Statement

The Balance Sheet Statement is a financial document that presents a company's assets, liabilities, and shareholders' equity at a specific point in time, offering a snapshot of its financial condition.

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Cash flow Sheet Statement

The Cash Flow Statement is a financial report that provides an overview of the cash inflows and outflows from a company’s operating, investing, and financing activities over a period.

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Estimation of Cost of Capital

The Estimation of Cost of Capital is the process of determining the company’s cost of funding its operations and growth, both through equity and debt.

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Cost of Capital Methodology

The Cost of Capital Methodology is a systematic approach to calculate a company's cost of capital, incorporating various risk premiums using the Capital Asset Pricing Model (CAPM) and other adjustments to reflect specific business risks.

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DCF

Discounted Cash Flow (DCF) is a valuation method used to estimate the value of an investment based on its expected future cash flows, adjusted for the time value of money.

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Multiple based valuation

Multiple-Based Valuation is a method of valuing a company by applying industry-specific valuation multiples to a financial performance metric of the business.

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Asset based valuation

Asset-Based Valuation is a method of determining a company's value based on the total net asset value of its tangible and intangible assets.

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Glossary

The Glossary component of a business plan is a section dedicated to defining key terms, abbreviations, and jargon used throughout the document, ensuring clarity and understanding for all readers.

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Disclaimer

The Disclaimer component of a business plan is a statement that limits the liability of the company and specifies that the information provided is for general guidance only.

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