Capital Needs
Target Audience
Barriers to Entry
ESG Impact
Garnik Ghazaryan
Idea
A comprehensive evaluation of the business’s strategic positioning, this section delves into various analytical frameworks like SWOT, PESTEL, and Porter's Five Forces. It encompasses Business Phases, Stakeholders, Pain Points, and the Strategy Canvas, offering a detailed exploration of internal capabilities and external environments, setting the stage for informed strategic decision-making.
Idea Generation
Every successful business starts as a simple thought—an observation, a frustration, or a question that refuses to be ignored. Some of the most disruptive companies in history didn’t invent something entirely new; they saw possibilities where others saw limits. But how do these ideas emerge? Are they the result of luck, genius, or something more strategic? Idea generation isn’t a moment—it’s a process. It’s about training your mind to notice gaps, explore patterns, and challenge assumptions. It’s about turning everyday experiences into opportunities and shaping raw thoughts into something tangible. Whether you’re launching your first business or looking to innovate within an existing one, the ability to consistently generate idea is the key to staying ahead.
Idea Description
A mission statement is a brief description of an organization's fundamental purpose, outlining its goals, ethical approach, and core values. It is important because it guides the organization's strategies, communicates its purpose to stakeholders, and helps align internal efforts towards a common goal.
Vision
Vision statement is a clear, inspiring articulation of an organization's highest aspirations, crafted to guide its future.
Mission
Mission statement is an essential tool that defines an organization’s goals and approach. It conveys the foundational values and strategic aspirations that guide the organization. This statement serves as a roadmap for every organizational decision.
Idea Validation
What happens when the product is ready, but no one buys? Months of effort, thousands of dollars, and endless hope—gone. This is why idea validation is critical. It’s the difference between launching a business that thrives and one that fails before it even begins. Business idea validation helps you avoid this mistake by testing demand before you go all in. It involves research, customer interactions, real-world testing, and refining your concept until you have proof that your idea is worth pursuing.
A good business idea is not about what you think will work—it’s about what the market proves will work. Let’s explore how to validate your idea step by step before you invest time, money, and energy into something that might not take off.
Landing Page Strategy
Craft focused pages to test ideas, engage audiences, and measure real interest effectively.
Surveys and Interviews
Gather meaningful feedback to validate and refine your business ideas with confidence.
Regulatory and Legal Compliance
Ensure your business meets all legal and regulatory requirements before you launch.
Operational Viability
Achieve Operational Viability through efficient execution and sustainable operations.
High Level Profitability
Evaluate the financial potential of your idea with clarity and confidence.
Capital Needs
Estimate startup costs and identify funding needs for your low-cost business ideas.
Idea Refinement
Not every great business idea starts as a masterpiece. Some of the most successful companies began with concepts that were too broad, too vague, or even flawed—but they became game-changers because their founders refined them into something extraordinary. That’s what idea refinement is—turning an exciting concept into a structured, market-ready business that can survive in a competitive world. It’s not about scrapping your idea and starting over; it’s about shaping it, testing it, and strengthening it until it’s no longer just an idea, but a real, profitable opportunity.
Target Audience
Target audience or target users are individuals or organizations most likely to use your product.
SWOT
SWOT analysis is a framework used to analyze what companies do best at that time, and what needs to be done for success in the future.
Market (TAM, SAM. SOM)
Market size and business potential are crucial for understanding growth opportunities. These metrics help assess market demand. They guide strategic planning and investment decisions.
