Start by figuring out the tax season purely from working hours. Count how many people will actually be preparing taxes between the office opening in January and the deadline in April. Count how many hours each person can actually work. Then figure out how long each type of tax return typically takes to finish. Put those together, and that tells you the maximum number of tax returns the office can actually complete before the deadline. That number sets a hard ceiling on how much money the business can possibly earn during tax season.
A plan built this way can actually be checked against reality, since you can compare it to how many people are being hired. A plan that just says "revenue will grow by X percent" doesn't have that check built in, and it might quietly promise more finished tax returns than the staff could ever realistically complete. A careful reader will notice when that math doesn't add up.
Next, the business needs income that doesn't stop after April. Harlow's plan earns money four different ways: tax preparation makes up 40%, bookkeeping and payroll services make up 30%, fixing past tax returns makes up 15%, and other services make up 15%. By Year 3, that's $55,000, $41,000, $21,000, and $21,000.
The bookkeeping and payroll work matters way more than its share of the money suggests. Here's why: those clients pay a fee every month, all year long, not just during tax season. That steady income is what actually pays staff salaries in August, when there's no tax rush happening. It also keeps clients talking to the office throughout the year, so they come back again next tax season. A strong business plan should show this steady, year-round client base growing over time, since that's really what proves the business isn't just a seasonal operation that shuts down every summer.
Third, the plan needs to clearly explain the legal requirements involved. Anyone who gets paid to prepare taxes for someone else needs a special ID number from the IRS. To file taxes online, the office needs separate permission from the IRS to do that. And if the IRS ever questions a client's return or wants to audit them, only certain licensed professionals, like an "enrolled agent," someone specifically licensed by the IRS to represent taxpayers, are actually allowed to speak to the IRS on that client's behalf.
That's exactly why Harlow keeps an enrolled agent on staff all year round: it's the only way the business can legally offer help with IRS audits and notices. A strong plan should clearly say who on staff holds which of these licenses, and exactly what each license allows the business to actually sell. It should also budget for a type of insurance that protects the business if a mistake on someone's taxes causes them real financial harm, since that insurance is really part of what the business is selling: peace of mind. A structured look at financial risk helps put a real cost on each of these legal obligations.
Fourth, the plan needs to decide clearly who its actual customers are. Regular individuals filing taxes, self-employed people, and small businesses all pay differently, need different amounts of work, and come in at different times of year. Small business clients are the ones most likely to turn into that valuable, year-round paying relationship.
Deciding on this focus early is part of defining the core idea behind the business, and it shapes almost everything else, from where the office gets located to which software it buys. It also shapes the real growth strategy later on: does it open more locations, or does it sell more services to the same loyal clients? When working out the launch budget for the storefront, the software, the licenses, and the insurance, it's smart to assume the office needs to be completely staffed and ready to go the moment January arrives.