- Marketing Strategy
- Content Marketing
- Search Engine Optimization
- Digital Advertising
- Social Media Marketing
- Email Marketing
- Reporting and Analytics
- Customer Relationship Management
COGS Calculation
Audience Targeting
Lead Nurturing
Marketing Dashboard
Customer Retention
Garnik Ghazaryan
Social Media Marketing
Social Media Marketing is a vital component of brand visibility and customer engagement in the digital space. It enables businesses to run targeted Social Media Marketing Campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok—building relationships and driving conversion through strategic messaging. With the right tools, companies can manage content, monitor audience behavior, and create a social media marketing plan that delivers measurable results and long-term brand equity.
Influencer Marketing
Drive brand growth through strategic influencer partnerships and measurable campaign execution.
Community Management
Foster meaningful connections through active engagement and consistent brand interaction.
Platform Strategy
Define channel-specific strategies that align content, audience, and goals for measurable success.
Create a Social Media Marketing Plan
Planning for social media marketing begins with clarity: knowing who you want to reach, what you want to say, and how to say it effectively. A strong plan is not just a calendar of posts—it is a coordinated system that supports brand growth, engagement, and measurable performance across digital platforms.
Rather than treating every platform the same, a sophisticated social media marketing plan differentiates the purpose of each channel. For example, Instagram may serve as a visual showcase, LinkedIn for thought leadership, and X for real-time commentary. Content is adapted accordingly, not only in form but in tone and timing.
Strategic planning also involves setting realistic, platform-specific goals supported by data. The integration of social media marketing techniques such as audience targeting, timing optimization, content repurposing, and trend alignment is essential. These techniques transform a passive feed into an active engagement funnel.
The benefits of social media marketing extend far beyond likes or shares. When deployed strategically, social platforms support cross-channel storytelling, enhance lead generation, reduce customer acquisition costs, and provide a continuous stream of user feedback. A thoughtfully developed plan allows organizations to manage these outcomes with intention and consistency.
Social Media Platform Strategy Tool
The Social Media Platform Strategy Tool helps teams define and execute platform-specific social media strategy plans. It offers structured guidance on choosing platforms, timing posts, and tailoring content formats to user behavior.
Social Media Community Management Tool
The Social Media Community Management tool allows brands to monitor conversations, manage direct engagement, and strengthen relationships with followers in real time.
Influencer Marketing Campaigns Tool
The Influencer Marketing Campaigns Tool supports brand collaboration with creators. It offers strategic support for Influencer Marketing for Start-Ups, ensuring alignment, performance tracking, and scalable outreach.