- Founders Profiles
- Decision Making
- Equity and Ownership
- Founders Network and Resources
- Commitment Assessment
Motivation and Vision
Financial Commitment
Conflict Resolution
Decision Making Framework
Startup Advisor
Garnik Ghazaryan
Founders Profiles
Every venture begins with a founder’s vision, long before a product is built or a strategy is shaped. Founders profiles capture that origin spark—the personality, experience, and unique lens through which the business takes form. They offer a window into the founder’s leadership style, decision-making instincts, and resilience. More than just background information, these profiles reveal what drives the mission, how challenges are approached, and why the founder is uniquely positioned to lead. In a world filled with pitches and prototypes, it’s the people behind the plans who often make all the difference.
Core Skills
Identify your strengths and build the foundation for leadership that drives real progress.
Motivation and Vision
Define what drives you and shape the future you are committed to building.
Strengths and Weaknesses Assessment
Identify key strengths and uncover growth areas to build stronger leadership and more balanced teams.
Roles and Responsibilities
Define ownership early to build trust, reduce friction, and lead your startup with focused direction.
Why Founders Profiles Matter
In the early days of a startup, the product is still evolving, the market may be uncertain, but the one constant is the founder. That’s why a founder’s profile isn’t just a nice-to-have—it’s foundational. Here's why it matters:
Investor Confidence: Investors often back people before products. A clear, authentic profile helps them understand the founder’s credibility, mindset, and ability to execute.
Team Alignment: Employees want more than a job—they want purpose. A founder’s story provides meaning and direction, shaping team culture from day one.
Strategic Partnerships: Whether it’s co-founders, advisors, or collaborators, people want to know who they’re building with. A well-defined profile makes alignment easier.
Media & Brand Identity: Founders are often the face of their companies. A compelling profile strengthens storytelling and shapes how the brand is perceived publicly.
Resilience Signal: When challenges hit, it’s not the product but the founder’s character that gets tested. A thoughtful profile shows how they handle setbacks, adapt, and lead forward.
Ultimately, people don’t connect with companies—they connect with humans. A founder’s profile is the gateway to that connection—and the foundation of a strong founding team.
Roles and Responsibilities
The Roles and Responsibilities Tool helps startup teams define clear duties and avoid overlap. It brings structure, accountability, and team alignment from day one.
Strengths and Weaknesses Assessment
Every founder brings strengths—but also blind spots. Using a Strengths and Weaknesses Assessment Tool helps identify both, shaping a smarter, well-rounded team. It’s not about perfection—it’s about self-awareness, strategy, and building balance into the business.
Motivation and Vision
What fuels the founder? What’s the big picture they’re chasing? The Motivation and Vision tool helps clarify both the “why” and the “where,” turning passion into purpose. A clear founders vision defines the heartbeat and direction of the entire venture.
Core Skills
A founder’s core skill set includes problem-solving, pitching, product insight, and leadership. These aren’t just résumé lines—they’re the engines of early progress. The Core Skills tool helps identify and strengthen these abilities to drive real startup momentum.