Benefits of Franchising: A Low-Risk Path to Business Ownership
11 min

Benefits of Franchising: A Low-Risk Path to Business Ownership

Many people dream of ownership in business, but fear losing their investment. This is where franchising offers a safer path.

Business Plan Affiliate Programs: Everything You Need to Know
12 min

Business Plan Affiliate Programs: Everything You Need to Know

With affiliate marketing, most people promote gadgets, software, or online courses. But business plan affiliate programs go beyond that.

Target Market vs. Target Audience: What’s the Difference?
10 min

Target Market vs. Target Audience: What’s the Difference?

Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.

Why You Should Update Your Business Plan Every Year? Annual Business Review
8 min

Why You Should Update Your Business Plan Every Year? Annual Business Review

Running a business comes with a lot of moving parts to manage. But one thing that helps is to make an annual business review and update your business plan every year.

How to Conduct Market Research for a Winning Business Plan
11 min

How to Conduct Market Research for a Winning Business Plan

When starting a business, having a clear plan is one of the most important steps. A business plan is your roadmap, showing where you want to go and how you’ll get there. But before you write your plan, there’s something you need to do first—market research.

Developing Inbound Marketing Strategy: Tips, Steps and Tools
9 min

Developing Inbound Marketing Strategy: Tips, Steps and Tools

In this blog, we’ll break down easy steps to create a strong inbound marketing strategy. Whether you’re just starting or want to improve, these tips can help your business grow.

Mastering Growth Strategy: Proven Business Growth Strategies for Success
14 min

Mastering Growth Strategy: Proven Business Growth Strategies for Success

A growth strategy is a part of strategic management, which means making smart choices to reach your business goals. The right plan can help you expand your market, improve products, or find new customers.

When Would a Company Use a VRIO Analysis? 7 Key Scenarios
11 min

When Would a Company Use a VRIO Analysis? 7 Key Scenarios

Understanding when would a company use a VRIO analysis can make a big difference in its success. In this blog, we’ll dive into the key scenarios when a company should put VRIO to use.

How to Calculate TAM SAM SOM? A Guide for Startups
15 min

How to Calculate TAM SAM SOM? A Guide for Startups

Understanding your market size is crucial for any startup. Knowing your TAM, SAM, and SOM helps in business marketing, creating an effective marketing strategy, and performing a thorough market analysis.

Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?
12 min

Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?

Every business needs a solid business plan to achieve success. However, understanding the differences between a marketing strategy and a marketing plan within that business plan is crucial.