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Benefits of Franchising: A Low-Risk Path to Business Ownership
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Benefits of Franchising: A Low-Risk Path to Business Ownership
Many people dream of ownership in business, but fear losing their investment. This is where franchising offers a safer path.
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Business Plan Affiliate Programs: Everything You Need to Know
With affiliate marketing, most people promote gadgets, software, or online courses. But business plan affiliate programs go beyond that.
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Target Market vs. Target Audience: What’s the Difference?
Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.
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Why You Should Update Your Business Plan Every Year? Annual Business Review
Running a business comes with a lot of moving parts to manage. But one thing that helps is to make an annual business review and update your business plan every year.
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How to Conduct Market Research for a Winning Business Plan
When starting a business, having a clear plan is one of the most important steps. A business plan is your roadmap, showing where you want to go and how you’ll get there. But before you write your plan, there’s something you need to do first—market research.
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Developing Inbound Marketing Strategy: Tips, Steps and Tools
In this blog, we’ll break down easy steps to create a strong inbound marketing strategy. Whether you’re just starting or want to improve, these tips can help your business grow.
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Mastering Growth Strategy: Proven Business Growth Strategies for Success
A growth strategy is a part of strategic management, which means making smart choices to reach your business goals. The right plan can help you expand your market, improve products, or find new customers.
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When Would a Company Use a VRIO Analysis? 7 Key Scenarios
Understanding when would a company use a VRIO analysis can make a big difference in its success. In this blog, we’ll dive into the key scenarios when a company should put VRIO to use.
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How to Calculate TAM SAM SOM? A Guide for Startups
Understanding your market size is crucial for any startup. Knowing your TAM, SAM, and SOM helps in business marketing, creating an effective marketing strategy, and performing a thorough market analysis.
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Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?
Every business needs a solid business plan to achieve success. However, understanding the differences between a marketing strategy and a marketing plan within that business plan is crucial.