Case Study 1: How Meridian Advisory Helped a Client Unlock $2.4M in Hidden Asset Value Through Zoning Analysis
About the Business
Based in San Diego, Meridian Advisory Group is a strategic real estate advisory firm specializing in commercial and mixed-use projects. Since 2016, the firm has helped clients unlock site potential through expert land use guidance, zoning analysis, and development strategy. With a focus on highest and best use, Meridian turns underutilized properties into high-performing assets.
Name: Meridian Advisory Group
Location: San Diego, California
Service Area: Commercial and mixed-use real estate
Founded: 2016
Specialization: Strategic advisory, land use, highest and best use analysis
A long-standing client came to Meridian Advisory seeking support with the sale of a 0.9-acre commercial property located near a light industrial zone in San Diego. A traditional broker had already evaluated the asset at $4.6 million, using comparable sales and assuming the property would continue operating as a warehouse. However, that narrow view left significant value on the table.
Meridian quickly recognized several key issues holding the property back. First, the site was underutilized - marketed solely as a warehouse with no consideration for alternative uses. Second, recent zoning changes linked to the city’s transit-oriented development (TOD) initiative had created powerful new development opportunities that had gone completely unnoticed. Most critically, the owner was unaware that the parcel now qualified for upzoning and mixed-use incentives that could drastically reshape its value and appeal.
What started as a standard property sale quickly evolved into a discovery of untapped potential worth millions.
Meridian Advisory went beyond basic valuation by launching a full zoning and entitlement audit. Their analysis revealed significant opportunities that changed how the property should be positioned in the market. Key findings included:
35% density bonus under TOD regulations, allowing for greater development scale.
Upzoning approval for residential-over-retail use, unlocking mixed-use potential.
Reduced parking minimums, improving buildout efficiency and project economics.
Tax credit eligibility tied to affordable housing incentives.
Underutilized FAR, which had not been factored into the broker’s initial valuation.
These insights allowed Meridian to reframe the property - not as a warehouse, but as a valuable mixed-use development site.
To support this shift, they provided:
Custom pro formas modeling different development scenarios.
Zoning reports and buildout visuals aligned with new regulations.
City application guidance, helping buyers navigate early planning requirements.
By telling a more strategic story backed by data, Meridian attracted experienced developers and institutional buyers turning an overlooked asset into a competitive opportunity.
The Results
Metric | Before (Traditional Broker) | After (Meridian Advisory) | Change |
Estimated Market Value | $4.6M | $7.0M | +$2.4M |
Buyer Type | Warehouse owner-operators | Developer pool | Broader Market |
Time on Market | ~4 - 6 months (est.) | 10 weeks | Faster Close |
Value per Buildable SF (Estimated) | $180 | $275 | +53% |
These results underscore the transformative impact of expert zoning analysis and strategic repositioning. By reframing the property's potential, Meridian Advisory attracted a broader, more qualified buyer pool and significantly accelerated the sale timeline. The $2.4M value increase wasn't just a financial gain—it was a direct outcome of seeing what others missed.
This real estate case study is a clear example of how strategic land use planning can transform value.
Properties once viewed through a narrow lens can become the centerpiece of a new urban vision.
Real estate advisory services bring hidden layers of potential to the surface.
Zoning, entitlement, and development planning should be central to real estate business decisions, not afterthoughts.
For those starting a real estate company or scaling a real estate startup, this is a lesson in the power of knowing not just what your property is, but what it could be. Meridian didn’t just market a site - they unlocked a future.