A good skin care business plan template starts with something a lot of founders miss. A skin care studio might look like a simple service business, where clients just come in for treatments. But it actually works like two businesses running together at the same time.
The first business is the treatment room, where money comes in based on how many appointments the esthetician can fit into their day. The second business is really more like a small shop, selling things like cleansers, serums, and sun protection that clients use at home in between their visits.
Most business plans in this industry describe the treatment side in a lot of detail, but only mention the shop side in passing. That's actually backwards from how the money really comes in.
The numbers make this clear. PureGlow Skin Studio, the example used in this template, tracks four types of income: Treatments, Acne and Anti-Aging, Product Sales, and Other.
