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Target Market vs. Target Audience: What’s the Difference?
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Target Market vs. Target Audience: What’s the Difference?

Marketingby Nare Khachatryan
13 February 2025Read article
Target Market vs. Target Audience: What’s the Difference?
10 min

Target Market vs. Target Audience: What’s the Difference?

Marketingby Nare Khachatryan

Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.

13 February 2025Read article