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Target Market vs. Target Audience: What’s the Difference?
Marketing
13 February 2025Read article
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Target Market vs. Target Audience: What’s the Difference?
Marketing
Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.
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How to Conduct Market Research for a Winning Business Plan
Market Research
When starting a business, having a clear plan is one of the most important steps. A business plan is your roadmap, showing where you want to go and how you’ll get there. But before you write your plan, there’s something you need to do first—market research.
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Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?
Marketing Strategy vs Marketing Plan
Every business needs a solid business plan to achieve success. However, understanding the differences between a marketing strategy and a marketing plan within that business plan is crucial.