Target Market vs. Target Audience: What’s the Difference?
10 min

Target Market vs. Target Audience: What’s the Difference?

Many entrepreneurs and marketers often conflate two crucial concepts: target market and target audience. While these terms are closely related, they serve different strategic purposes.

How to Conduct Market Research for a Winning Business Plan
11 min

How to Conduct Market Research for a Winning Business Plan

When starting a business, having a clear plan is one of the most important steps. A business plan is your roadmap, showing where you want to go and how you’ll get there. But before you write your plan, there’s something you need to do first—market research.

Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?
12 min

Marketing Strategy vs Marketing Plan: Which Drives Your Business Plan?

Every business needs a solid business plan to achieve success. However, understanding the differences between a marketing strategy and a marketing plan within that business plan is crucial.